Mimetic Desire, The American Dream And the Next Global Financial Crisis
René Girard’s theory of ‘mimetic desire’ is built upon the recognition that human beings imitate each other from birth. For the rest of their lives they continue to copy or mimic subliminally the desires of others for particular objects or states of being (fame, wealth, beautiful body, happiness, holiness, motherhood, popularity, prestige etc). Those copied desires are termed ‘mimetic desires’ in Girard’s theory. The person whose desires are being copied (the model) and who is pointing another person (the subject) to the object of their desires is usually someone of significance (e.g. a parent or teacher) or someone iconic, like a well-know film or TV personality. The objects of desire often have no intrinsic value. Instead they acquire their value from the person directing others towards them. Some mimetic desires can be good, although some experts on Girardian Theory would argue that since mimetic desires are necessarily competitive they are also invariably violent. However many mimetic desires are clearly destructive, especially when directed to scarce resources, objects beyond affordability by most people, evil ends, manipulated ‘wants’ or to creating a situation of dominance. They then invariably lead on national and international levels to structural greed and injustice, escalating and reciprocal violence, civil unrest, rising unemployment, suicide, foreign wars, global financial crises and destruction of the environment. For individuals they can eventually lead, if left unchecked, to psychological, social and spiritual breakdown, accompanied by a range of obsessive behaviours, addictions and destructive habits.
An example might explain Girard’s theory better. A young man envies a footballer for his footballing skills. Hearing his footballing icon describe in adverts or articles the popularity and riches he values (the realisation of his mimetic desires) and which result from having those skills, may subconsciously trigger in the young man mimetically desires for those same skills and the wealth and popularity that will come from possessing them. When he tries and fails to master the skills frustration might lead him to football hooliganism or other destructive behaviours. A young woman envying a particular film star for her beauty (the realisation of the star’s own mimetic desire) and hearing her describe in adverts or articles the importance of her plentiful, shinning hair or flawless skin as a major part of that beauty, might mimetically desire the same beauty and the same hair or skin. Her inability to afford the expensive products or to achieve the beauty of her icon might lead her to shoplifting or eating disorders. If the young woman in this example were to think rationally she would realise that what she is admiring is an artificial construct, mostly fabricated by skilled hair stylists or beauticians. The beautiful icon, without all the hair styling, make-up and fabulous clothes would likely be so plain as to be unrecognisable. For the young man in this example, rational thinking would help him realise that his football skills are never likely to match those of the professional footballer he admires and envies so much. Even if they did, the fame and popularity they would bring would be superficial and short lived. He would also realise his stadium violence is as pointless as his excessive consumption as alcohol. But mimetic desires are mostly subconscious and so not always infused with rationality. That is why they are easily manipulated by unscrupulous advertising driven by profit, with little thought to the damage that might result, and by unscrupulous politicians craving popularity and power by promising what they can’t or won’t deliver.
We all have desires and wish lists. Left unchecked and ungrounded upon reality, they construct a virtual reality around our wants rather than our needs and around our short-term pleasures rather than our long-term well-being. We persist in having them in pursuit of a life built on immediate gratification rather than deferred gratification through the investment of time and effort to achieve worthwhile goals and a sense of contributing to the common good. It is much easier to day-dream and wish than face up realistically to the unpredictable vagaries of life and its unavoidable hardships and suffering. Rational thinking would dispel the unreality of our George Best or Barbie doll dreams and imitative mimetic desires! But rational thinking is avoided to protect a fragile self-image and a false sense of security and importance. Easier to live in the vacuous dreams of virtual reality as portrayed in video games and popular, glossy magazines aimed at young people than in the complexity, hardship and imperfections of lived reality. Mimetic desires disguise the shallowness of the lives they control. In young people they create an obsession with body image, machismo and unrealisable dreams rather than concern with inner realities (spiritual essence) and things of lasting, worthwhile value. Out of control they lead to chaos and to psychological, social and spiritual breakdown.
(A clear and succinct description of mimetic desire is contained in the article ‘The Importance of René Girard : I – Mimetic Desire’ by Sean O’Conaill which can be found in the official list of the ACI website’s Articles.)
The Girardian model of mimetic desires, and the harmful effects that often follow from them (described above), can also be applied to countries and to the dreams or mimetic desires of their leaders and politicians. That applies particularly in a situation where one country is seen by itself and others to be head and shoulders above the rest in status, power and financial prosperity; an icon. That country is America and the dangerous mimetic desires it creates are those fostered by, and flowing from, the American Dream.
Americans talk a lot about their ‘American Dream’. It is on offer, they say, to all citizens; a dream blessed by God, they say, hence the oft repeated prayer by American politicians at the end of election rallies: “God bless America!” – shouted not as a petition but as a statement of presumed reality that has already been achieved. Underpinning that dream is the American form of capitalism and consumerism. Both of these are lightly regulated to give full reign to the creativity and hard work of the citizens who will realise the dream for themselves and then share in the supposed wealth and happiness it brings in its wake. Other countries mimetically desiring America’s success, status and power feel the need to copy that American form of lightly regulated capitalism and a form of consumerism which encourages the increasing production and consumption of more and more goods and food. Girard’s model tells us that those mimetic desires, if left unchecked and ungrounded in reality, will lead eventually to internal and external chaos, indigence, increasing poverty, rising unemployment, wars, riots, sporadic violence and crime because they are an illusion; fictitious dreams.
In buying into the American dream and mimetically desiring its wealth, status and power and thus accepting its lightly regulated capitalism and consumerism as the necessary means to that end, other countries (the majority of developed countries) are ignoring two things which make that mimetic desire the empty dream and grand illusion that it is.
Firstly, the ‘American Dream’ has not brought prosperity, happiness or justice to all its citizens. The standard of living among Afro-Americans, First-Nation (indigenous) Americans, Hispanic-Americans and many other groups is very low by almost any measure. They are part of the growing number of Americans relying of charity food banks and other hand-outs to survive. The US government’s own figure for poverty among its citizens in 2013 was 45.3 million – 14.5% of the population.
The American form of lightly regulated capitalism is not built on ‘the common good’ but mostly on the good of those at the top of society, those with plenty of money. It is built on the false theory of ‘trickle down economics’, whereby, it is said by its advocates (the rich), the wealth of those at the top of the economic ladder gradually trickles down to those at the bottom and so all benefit. This is a theory formerly supported by Mrs. Thatcher in her days as the UK’s prime minister. History shows that poverty is just as likely to trickle up the economic ladder as wealth to trickle down. Whilst the likes of Bill and Melinda Gates (Microsoft) do distribute some of their wealth philanthropically to worthy causes around the world, they are still worth around $79.2 billion, which is more that the entire wealth of some countries.
For most of America’s super-rich, and most of the rich people in all countries, the value of their wealth lies not in a feeling of economic security for them and their children but rather in the social status of its relative size when ranked against the wealth of their friends and acquaintances, of other millionaires and billionaires. Its value is what it does to their egos, and for the super-rich, to their over-inflated self-importance and self-worth through their names appearing each year at the top end of Forbes list of The World’s Billionaires. It is the economics of status-envy. It reveals personalities suffering from capacious amounts of insecurity and lives being lived without spiritual meaning or significance; lives being lived with little or no practical and effective concern for social injustice. Token aid, motivated by the self-interest of enhancing the donating country’s image abroad or its opportunity for future business and arms contracts, often perpetuates the grinding poverty and suffering of the poor within the receiving country, increases corruption and ecological damage to the environment.
Between 2002 and 2007, the income of the richest 1% of Americans grew 10 times faster than the income of the bottom 90%. That trend of income inequality has increased over the years since 1985, further limiting access by the majority of Americans to fair justice, adequate housing, appropriate health care, quality education at all levels and hence to qualifications for fulfilling employment. Oxfam recently reported that by 2016 1% of the world’s population will own over half the world’s wealth. With unrestrained wealth goes unrestrained power, and that power is often in the hands of a small clique. It is used to gain more wealth by corrupting politics and business. So free market or lightly regulated capitalism advantages mostly the rich and makes them richer and the rest of society poorer. It creates a vacuous and immoral vision for the future, a vision based on mimetic desires by the masses for unrealisable dreams, copied mostly from politicians and celebrities and built on envy and greed. People are persuaded by the manipulation of clever ‘spin doctors’ employed by governments and leading politicians and by oft repeated sound bites and advertising slogans to support those politicians offering fictitious dreams of wealth, security and well-being. When the vision fails to materialise and the mimetic desires are unfilled, which they inevitably are, society begins to disintegrate and increasing levels of crime, addiction and loss of identity and purpose result; “Where there is no vision the people perish.” (Proverbs 29:18)
Secondly, by far the majority of countries, including America, are building their national economies on sand and on an illusion; on sand because the economic crisis of 2007-’09 showed just how shaky the world economy was (and still is) and how quickly the banking system in America, a major prop of the US and world economies, almost totally collapsed. It also demonstrated how quickly the American financial collapse, like an infectious virus, could spread pandemically around the rest of the world in a matter of days or weeks.
Much of the economic wealth of the majority of developed countries, including America, is an illusion. It is built on cheap, imported labour and cheap, imported goods from low-wage, developing countries. It is also built on the financial products that make untold billions for investment bankers but are so complex and opaque that few governments can understand them in order to regulate them effectively (e.g. subprime mortgage swaps, collaterised mortgage obligations, short straddle non-directional options trading, buy-sell spread, hedge funds, derivatives etc). Many of these complex financial instruments are basically a sophisticated form of gambling with other people’s money, from which the investment banks, using peoples’ life’s savings and pensions, make massive profits with little risk to themselves. Recently, over a two year period, a London City trader, Kweku Adoboli, gambled away £1.4 billion of his customers’ money. And in 1994 Nick Leeson of Barings Investment Bank, lost £208 million through speculative trading (a nice name for investment gambling). They got away for so long with their fraudulent and unauthorised investment-gambling because the investment tools they were using were so complex and opaque that even their own bosses could not understand them and keep track of what was happening. And that is only the banking corruption the public know about because of the spectacular size of their losses and the major loss-of-face and economic threat to their banks. Loss is usually the customers’ loss against their original capital investment. Fees are normally charged even when the investments decrease in value. When sacked, top executives and bankers often leave with massive pensions and pay-outs. The immorally high salaries and annual bonuses still being awarded to investment bankers and company executives indicate that the practise persists. The Institute for Policy Studies estimated that the $26.7 billion of bonuses Wall Street banks paid themselves in 2013 would be enough to more than double the pay of every one of America’s 1,085,000 full-time minimum wage workers. So a substantial amount of the profit from investment banking, as from most of the largest companies in America and Europe, is going to the already wealthy directors and chief executive officers rather than being equitably distributed among all the workers and small investors. The publication of the massive remuneration to those at the top helps support the myth of great national wealth and lightly regulated capitalism fairly rewarding everyone.
The supposed wealth of most developed countries is also an illusion because their external national debts are so unbelievably huge that they have to borrow money on a monthly basis or create money (called quantitative easing!) to keep afloat. America’s national debt currently stands at $18 trillion. The UK’s national debt is currently £1.46 trillion. The Irish national debt for 2014 was €208.2 billion Current government borrowing in the UK runs at about £2 billion a week. Irish borrowing in 2014 was €3.75 billion, although some experts put it much higher. This borrowing is happening because what governments are collecting from all forms of tax and other sources of revenue is not enough to pay off their national debt or even to service its monthly interest payments. It is termed budget deficit but others might call it irresponsible economics, which leads countries to spend money they don’t have or haven’t earned, just borrowed on the ‘never never’. In America the budget deficit for 2014 was $492 billion, in the UK for 2013-’14 it was £107.7 billion. In Ireland it is currently just over € 6 billion. Japan, America and the UK have been running the largest budget deficits among developed nations for many years. The result of these massive national debts and annual budget deficits is that many countries, including the UK and Ireland, are still borrowing money each month to pay off the monthly interest payments on previous loans, as well as to have money to keep their economies running, increasingly on a shoe string, and to engage in further spending, particularly for ministerial vanity projects prior to general or local elections. That is fairly similar to a person taking out a second pay-day loan or second credit card to pay the monthly interest due on their first pay-day loan or first credit card and to have more money to spend on more consumer goods they see advertised and feel they can’t do without. It is a recipe for financial disaster. Those massive national debts, budget deficits and continued borrowings are why the supposed wealth of most developed countries is an illusion. Although the above figures are somewhat tentative, due to varying timescales and content attached to the terms in various sources, they are accurate in their general trend. If a business were run like developed countries are running their national finances it would be declared bankrupt and compulsorily closed down!
Basically what national governments are still doing is what individuals did in the early part of this century in buying properties with mortgages out of kilter with their salaries and savings but predicated on the economic myth that the value of the properties would invariably keep increasing and so there would always be plenty of money available to redeem the loan, should it ever be necessary, by selling the property at a handsome profit. It was mimetic desire for the objects of ‘the rich’. Ireland, among most other developed countries, suffered badly from that myth! World economies are still playing a version of the old fashioned Ponzi scheme whereby operators pay returns to their investors from new capital paid to the operators by new investors, rather than from profit earned by the operator on previous investments. For governments, this translates into their continuing to borrow large sums of money on which they pay interest from new borrowings. We all know what eventually happens to Ponzi schemes!
Modern consumerism is built on producing more and more of everything. This then has to be sold or dumped. In the 80s and 90s over productions of food and milk within the Common Market were often dumped! Now the average UK family dumps a fifth of all the vegetables it buys each week and that is repeated for food in general in most developed countries. Consumerism attempts to sell all that it produces by advertising based on stimulating the mimetic desire of illusionary dreams, copied from media icons, rather than on their real needs. It also does it by building short-term obsolescence into products. This means that consumer goods are either designed to wear out quickly or, more likely – through being heavily adverted – to go out of fashion even more quickly. Visit any local Council waste disposal facility and witness the number of perfectly good, but now considered obsolete or out of fashion, televisions, computers, video recorders, cassette players, music centres, mobile phones, furniture, kitchen and bathroom fittings etc. Charity shops gain a little from the massive disposal of unworn or little worn clothes now considered to be out-of-fashion but the current level of wasteful and mindless ‘retail therapy’ is consuming an increasing amount of declining world resources. Its dumping is polluting many parts of the world. Perfectly good cars are traded in not because they have reached the end of their useful or trouble-free existence but because fragile social status and false self esteem require people to own this year’s latest – and invariably more expensive – model, the one being heavily advertised by celebrities. Modern consumerism is being driven by mimetic desires copied from icons through clever advertising, driving ‘want’ and greed rather than ‘need’. Driven by consumerism, many people the world over have unconsciously made a Faustian pact, trading principles and moral values to secure the unnecessary glitter of their mimetic desires.
The problems with wealth, power and status are their addictive nature. They are also insatiable appetites. Those with hundreds of pounds look enviously at those with thousands, those with thousands envy those with millions and those with millions envy those with billions. “No one who loves money ever has enough.” (Ecclesiastes 5:9) While the rich inflate their egos by increasing the comparative size of their wealth, governments and politicians tend to inflate their egos by attempting to improve their personal image and that of their country on the world stage; “Our US army is bigger and better equipped than any other army in the world!” (But it lures America into endless conflicts around the world that it cannot win and feed Islamic terrorism.) “We got to the moon before the Russians!” (But it still isn’t clear what concrete and practical gains resulted, commensurate with the massive expenditure of $150 billion in today’s money! It certainly wasn’t the alleviation of American poverty.)
National mimetic desires, seeking realisation through models of free market (lightly regulated) capitalism and lightly regulated consumerism are dysfunctional, immoral and unjust to a large number of each country’s citizens and to the citizens of other countries, particularly to those in the Third World or developing economies (perhaps better named ‘struggling, poverty-wage economies’). They are the greatest threat to world peace and economic stability.
What can be fairly safely deduced from all this fallacious mimetic desire in America and most other parts of the world, desires stimulated by greed and the lust for insatiable amounts of wealth, power, status and influence, is that it is doing to whole countries what it does to individual people. Its destruction of the soul of nations is leading the world into another global economic and social crisis, perhaps within the next 5 to 10 years. That crisis will be worse than the economic crisis of 2007-’08 and the Wall Street collapse of 1929. It will only take one major economy to default on the payments due on its out-of-control national debt, as happened in Argentina in 2002 when the World Bank estimates that 27.5% of its population were living in extreme poverty (defined as not having enough money to eat properly) and 57.5% of its population were living below the poverty line (defined as the minimum income needed for basic needs including food, clothing, shelter and education.) The only way to avoid, or lessen the impact of the crisis, is for politicians in government to end their mimetic desires for the illusions of the wealth, power and status of The American Dream (built on the American form of lightly regulated capitalism and consumerism) and instead to develop a more socially and morally responsible form of capitalism and eco-friendly consumerism, both based on the common good.
What is required is honest discussion of the issues and for politicians to admit the deep sickness besetting their national economies. However that won’t happen until politicians radically reform the whole political process, substituting grounded reality for mimetic desires, integrity and public service for corruption and self-service, truth for slogans and sound-bites, and credibility in democracy for the cynicism that currently exists among many voters. Capitalism needs to move away from its dualistic thinking about people being either rich or poor, about the poor having to strive to get rich and the rich to strive for even greater riches. Instead it needs to be built on encouraging everyone to be satisfied with having enough. That is morally responsible capitalism which, of necessity, will have to bring about radical attitudinal and structural changes within governments and societies around the world. Consumerism will have to build production on environmentally friendly means, on sustainable levels of production and on serving peoples’ real needs rather than on stimulating artificial and pernicious ‘wants’ copied from the mimetic desires inherent in the American Dream and reflected in the lives of those made famous by various parts of the media.
In that cause Christianity has a vitally important role. It must witness to all people, by the quality of individual Christian’s lives and the clarity of its Good News and Gospel values, that Jesus the Christ and His way of unconditional love, justice, mercy and deep concern for the poor and those at the margins of society, are the surest way to sustainable growth, world peace, justice, protection of the earth and individual happiness; and that having no grand personal or national image to inflate or vacuous dream to copy is the best image and dream of all.
(For a list of articles on Girardian ideas on this website, click here.)